Frequently Asked Questions

Get answers to common questions about Platinum Card.

Most Platinum Card services take 2.5 to 5 hours depending on starting hair color, thickness, and desired lift. Your stylist will assess and provide a time estimate during consultation. Multiple sessions may be recommended for darker or resistant hair to protect integrity.

Our colorists prioritize hair health using bond-repairing, low-porosity techniques and nourishing agents to minimize damage. While lightening inherently stresses hair, proper preparation, in-salon treatments, and at-home care significantly reduce risk and improve strength and elasticity post-service.

Avoid chemical services and heavy clarifying treatments two weeks beforehand, and come with hair unwashed for 24 to 48 hours if possible. Bring inspiration photos and disclose past color history so your stylist can plan a safe, effective lift.

Vibrancy depends on hair porosity, aftercare, and exposure to heat or sun. With professional toning, sulfate-free purple shampoos, regular gloss treatments, and reduced heat styling, most clients enjoy cool, vibrant platinum for 4 to 8 weeks between toning appointments.

Most hair types can reach platinum, but time and sessions vary. Dark, resistant, or previously colored hair may require staged lifts and extra conditioning. Your stylist will evaluate hair health and recommend a personalized plan to safely reach desired lightness.

We recommend a sulfate-free purple shampoo, nourishing bond-building mask, color-safe conditioner, and heat protectant. Use weekly at-home treatments and schedule professional gloss or conditioning services to maintain tone, shine, and hair strength between salon visits.